Get a purpose driven life
How is having a purpose driven life linked to starting a small business? Earning an income is of course the first reason, but once your basic needs are met, what then?
The key reason is that your small business should have a higher purpose than just earning you an income. What lasting benefit will your small business create in your life and others' lives? How will it make an impact on your customers, suppliers and society at large? If your business not only helps you, but also others, it will help sustain you through rough times, motivate you to provide better service and products, and, ironically, bring you more income.
