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1. Good reputation

A company with a good reputation is one that sells itself. The definition of good takes many forms:

• does the work excellently
• does the work on time, on or below budget
• gives customers more than they ask for: overdelivers on service, provides good bargains, treats them with respect and dignity, values their time and opinions
• follows good business practices: honest, looks out for the buyer, is socially responsible
• treats its employees and contractors well: realizes that they need their potential fulfilled, pays on time, values employees opinions, provides challenging work, respects their work, personal and business time

2. Good income

• Provides the entrepreneur with the funds they need to run the business and expand it.
• Funds to perform business functions: pay for supplies, extra help, marketing, office space
• Funds to earn an income for personal needs
• Funds to do extra: bonuses, discounts, customer deals

3. Fits your lifestyle/allows you to lead your ideal lifestyle

• Business can be done within decent hours
• Leaves time for you to develop and maintain relationships with family and friends
• Leaves time to volunteer and explore different passions
• Opens doors for you professionally, links you to like minded professionals
• Shows people in your community your expertise so they call on you to take on new and exciting projects.

4. Good customers are people:

• who crave your business and seek you out
• whose work can be done within good timelines
• willing to pay for fair work at a fair price
• willing to rRecommend you to others
• who become repeat customers

5. Good procedures; so processes are consistent

• Business should be able to run itself without you there
• Automate procedures, so you and your people know what to do in routine situations
• Automation means that tasks are conducted in a similar manner. This brings consistency which implies reliability

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